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Guest Post: Canary Wharf Fashion Show @yourcanarywharf

Hullo, G here!  I’ve been mentioned a few times here, but I thought it might be time to actually post something!  I’m not nearly as up on fashion as my fiancee, but I’ll give it a try.  😉

(Warning: picture heavy post!)

I live in London, so there’s quite a bit of fashion here, but it rarely shows up in this area, since it’s more of a financial area.  That being said, when it turned out there was going to be a fashion show here in Canary Wharf, I figured I’d stop by.  They advertised it early and often, and started building out the runway a couple of days before it was to start.

Canary Whart Fashion Show Notice

Canary Whart Fashion Show Notice

I caught the 4.30 showing on the 1st, and the show lasted about fifteen minutes.  It was interesting to see, and there were a number of clothiers that participated.  It seemed to be mostly people whose stores were present in the Jubilee Place mall, and the fashion presented was that which they’d sell in the nearby stores in the near future.

The first brand to showcase their fashion was Levi’s.  They showed their ladies’ summer wear consisting mainly of jeans, tops, and short dresses.

Levi's Ladies Wear for Summer

Levi’s Ladies Wear for Summer

Denim seemed to be the biggest element, and it didn’t really seem to be all that novel or new in terms of fashion, but I suppose it would be comfortable for the summer weather.

Levi's Summer Wear, Denim

Levi’s Summer Wear, Denim

Next up was Jaeger, whose theme revolved around tennis in the late 1940s.  In that respect I guess fashion has come full circle, as what was once popular for my Dad is now popular again!  They started with their fashion for men, consisting first of a light summer jacket (it looked almost linen) paired with solid coloured trousers and an almost pastel tie and striped shirt.

Jaeger Light Summer Jacket Outfit

Jaeger Light Summer Jacket Outfit

The followed that with an example suit, in this case a solid blue two-piece with a two-button jacket and matching trousers.  Complemented with a gold tie under a button-down collared white shirt, it had a simple yet elegant look.

Jaeger Summer Suit

Jaeger Summer Suit

Light colours and materials rounded out the outfits for the ladies, with solid coloured lower-halves offsetting patterned or edged tops, even if the outfit was a one-piece dress.  Minimal accessories added a bit of flair without detracting from the overall style.

First Jaeger Ladies's Outfit

First Jaeger Ladies’s Outfit

The men’s fashion continued at the same time, with another example of a light suit paired with a seemingly solid tie and striped shirt, as below.

Jaeger Ladies' Outfit Two and Third Men's Outfit

Jaeger Ladies’ Outfit Two and Third Men’s Outfit

A store called “Runner’s Need” was the next to command the floor, and their lineup of fashionable active wear was just that.  Should we have displayed any doubt about the last part of that milieu the models showed us with vigourous activity that we need not!

Runner's Need Ladies Activewear

Runner’s Need Ladies Activewear

The models were doing a full aerobics routine:

Runner's Need Aerobics Routine

Runner’s Need Aerobics Routine

The ladies’ wear didn’t strike me as particularly novel, and actually somewhat backwards. While the yoga pants and sports bra paired with a shirt is not something I’d seen before per se it doesn’t take a lot of imagination.  The gym shorts and tank tops looks like something I had to wear to gym class in primary school so I’d wager it’s not fashion forward!  Coincidentally, we matched the stripes on our shorts to the colour of our tops too, so I can’t really give them points for that either.

Not to be outdone, the Runner’s Need male models had a similarly lively display (which made photographing them difficult) and showed that they too could match where needed, and even wear yoga pants if necessary.

Runner's Need Men's Fashion

Runner’s Need Men’s Fashion

Just to put one final point on convincing us that it really was active wear, one of the models did full lunges — including jumps!

Runner's Need Active Wear - Active!

Runner’s Need Active Wear – Active!

Things calmed down a little as Monsoon took over the stage, and highlighted their summer fashion.  First was a number of outdoor party dresses for the ladies, taking an almost art nouveau style.


Monsoon Ladies' Wear

Monsoon Ladies’ Wear

Massimo Dutti came next, starting with casual men’s style:

Massimo Dutti Men's Fashion

Massimo Dutti Men’s Fashion

They also showed off some of their more formal business wear:

Massimo Dutti Business Wear

Massimo Dutti Business Wear

Overall it seems that their business lineup for the summer would include mostly neutral colours in the ranges of tans, beiges, and greys with a bit more vibrance for their more casual outfits.

The last store to take command of the runway was Reiss, and they went back to the 1920s for their summer clothes!  Complete with a tribute to flappers and jazz, the show finished in a grand style.

Reiss 1920s Inspired Fashion

Reiss 1920s Inspired Fashion

Again, mostly neutral, solid colours seemed to be the order of the day, but the models were clearly having a lot of fun with their 20s routine, and really got into it.

The Models Enjoyed Their 1920s!

The Models Enjoyed Their 1920s!

A human pyramid topped off the show finale:

Reiss' Human Pyramid

Reiss’ Human Pyramid

With that, the models slowly turned back into the stage area, as we were once again reminded that it was brought to us by the fine folks at Canary Wharf.

Canary Wharf Fashion Show Ends

Canary Wharf Fashion Show Ends

I must admit that I’d never really been much into fashion before meeting fauxionista, but I do find that there’s a lot more to it that I originally gave it credit.  It didn’t hurt to learn that among the complexities is quite a lot of potential – so much so that some of the wealthiest people on earth can be found in the fashion industry.  While that may include billionaires in the stricter-more-traditional sense of the word “wealth”, I find that as I get more exposure to the industry that the people who are in it really love it.  In that sense, they are all wealthy, and it’s a wealth I look forward to continue to share!